We’re a dedicated
Digital
Marketing
Agency
“Get qualified leads and convert them into paying customers …”
That’s what you need, and that’s what we do. We help locally owned businesses in West Michigan and beyond thrive by generating qualified leads, and converting those leads into paying customers. It’s our expertise.
What we do
We craft digital alchemy for local businesses, empowering you to amplify your impact and revenue with custom-fit digital marketing magic. Our strategy is both art and science – creative storytelling to the right audience, and data-driven marketing focused on ROI.
1. Investigate.
We do a deep dive on your ideal customer, how they search for your services and what motivates them to buy. Part of this stage also includes a detailed competitive analysis.
2. Strategize.
We target your ideal audience with relevant and irresistible advertising that turns clicks into customers.
3. Grow.
With a strategy in place, we roll up our sleeves and get to work to grow and scale your business, constantly evaluating results against our goals.
We Eliminate the Guesswork with Data-driven Experimentation that Drives Results
It’s never “set it and forget it” with us. Here in the Lab, we’re constantly testing and optimizing audiences, creative, placements and offers to maximize ROI.
+ Satisfied Clients
+ Leads Generated
+ Million $ Ad-Spend
+ Cups Of Coffee
Why we’re different
We’re not full-service… we’re laser-focused on our core specialties.
While ‘full-service’ firms dilute their efforts to chase your dollar, we channel our expertise like a laser—transforming broad light into precise, impactful actions. It’s about maximum impact with minimum input.
With us, it’s not just marketing; it’s crafting success stories with precision and care. You might just be a fit for us.
Our Core Specialties
This is what we do, and… that’s about it. You’ll like it because we get results.
Meta/Facebook & Google Advertising (PPC)
When it comes to PPC Advertising, just toss us the keys and we’ll handle everything, or as much as you want us to: account setup, images, videos, copy, testing, and ongoing management focused on ROI.
Custom Websites & Landing Pages
We design high-converting, lead-generating websites and landing pages that turn casual visitors into paying customers.
Local SEO
Enhance your local presence with our Local SEO services, offering everything from keyword research and content creation to Google Business Profile optimization, ensuring targeted visibility and measurable results.
Turning Clicks into Clients
We craft strategies that not only reach but resonate, elevating your ROI beyond expectations.
From Our Clients
Let’s face it… Social Proof is real. It’s what we’ll help you generate, and it’s why people work with us. Here are a few reasons…
“GR Marketing Labs revolutionized our PPC strategy, doubling our ROI in months. Absolute game-changers!”
“Saw immediate leads into our sales funnel thanks to their Meta ads expertise. Our customized ad copy was right on target! Highly recommend!”
“The custom landing page turned our social traffic into sales like magic. Best investment we’ve made!”
“I was amazed at how quickly things were turned around, and contacts started responding to our ads. This has transformed our marketing efforts. Thank you!”
FAQ’s About our Services
What industries do you service?
We specialize in bespoke marketing solutions for various industries. If you’re not on our list, still reach out to us… but we typically work with medical services such as LASIK, dental, and upscale medical spas, as well as insurance and financial services, home renovation contractors, home services, online coaches and consultants.
Is there a fixed-term contract?
We enter into month-to-month agreements with our clients. This gives you the freedom to pause or continue your ads as you please. We keep our clients from leaving by producing the results they’re after.
Do you charge a flat fee or a percentage of the ad spend for PPC services?
For most of our PPC clients we charge a flat fee. If we are managing larger budgets (over $10k per month), then we will charge 10-15% of the ad spend. Our management fees start at $1500/mo for Facebook/IG Ads and $1000/mo for Google Ads.
What budget do you recommend to start with for campaigns?
Each business has different goals that will determine the budget. However, we usually start with a budget of around $20-$50 per day for the first few weeks, which allows us to test multiple versions of creative and copy to see what will perform best. Once we determine the “winners,” we can begin scaling your campaign to the budget that best fits your goals.